PORTFOLIO
Research-led, customer-focused pricing policies
A San Francisco startup struggled with their overages fees. Customers didn’t understand what they were being charged for, and were churning at high rates.
How did we overhaul the overage fee policy to rebuild customer trust, and better align with industry standards?
Read on to learn about my multi-pronged effort focused on customer expectations and reducing internal complexity, generating $3.2M in ARR in one month.
Measure the right things to grow impact and brand
A Boston-based edtech company was focused on improving undergraduate retention rates with their university partners. However, the timeline to see those outcomes was 9 months, and partners needed to see impact earlier.
How did we identify leading indicators of success and create a market-differentiating product feature?
Keep reading to learn how we designed a new-to-market assessment feature and increased renewal rates by 11%.